RedWhiteの内側

On Product Line Discipline

RedWhite's 2022/2023 product roadmap is available here. I recommend reading it first. RedWhite is in the process of cutting back on products being ...

Winter Bib Tights with Pad made Thermal Bib Shorts redundant

I've always been wary of creating winter specific cycling clothing. My reason is that indoor cycling is so good that one no longer needs to risk bl...

RedWhite 2022/2023 Product Roadmap

Since late 2019, I have been executing a plan to trim the fat from RedWhite's product line. We used to sell (in addition to bibshorts) : Jerseys ...

No Bibshort Sale for 2021

We are well in Q4 of 2021 and the holidays are upon us. Typically, Q4 is "Sale Season". Many companies use the end of year to clear excess invento...

What Yuva's Mondays are like

Hello, I'm Yuva and I run RedWhite Apparel. I get asked about my day by customers sometimes. Usually, I reply with a simple, "pretty good, thanks ...

The Compounding Tailwind

RedWhite Apparel started in May 2014. Everything was exponentially harder back then. The first version of the RedWhite website only had 1 page, ha...

A New Direction

A New Direction - Part 2

In February 2020, I wrote a blog post about RedWhite's "A New Direction - Part 1". This article is a follow-up. In that article, I wrote about my d...

Welcome to 2021

Hello and welcome to Year 2021. We're not out of the woods yet. The pandemic is still in full swing, but there is hope now that a vaccine is ava...

Christmas & Year End Stock Update. No Sale Notice.

December is here and I usually receive fresh inventory of bibshorts in time for the Christmas shopping season. Not this year unfortunately. Product...

I am Thankful

There is much to be said about the United States' incredible ability to export culture and history throughout the world. Despite being Singaporean ...

No Bibshort Sale for 2020

November is here and December isn't far away. Typically, this is "Sale Season". Many companies use the end of year to clear excess inventory and yo...

Less is More

RedWhite Apparel is a simple company. On the company payroll there's only 1 staff (me). Corporate HQ is a table in an apartment. And we only make b...