新しい方向

RedWhiteアパレルの2020年の焦点は、ビブショーツとショーツに限定されます。この焦点に照らして、このWebサイトでは次の製品ラインを廃止します。

彼らはでクリアされています 50%割引はこちら.

現在の最大の課題の1つは、コアを維持しながら会社を成長させることです 長距離ビブショーツ 製品ラインは完全にストックされています。毎年、ライディングシーズンに向けて需要が増加するにつれて、在庫がなくなります。これは、すべての製造サイクルで注文されるビブショーツの量が増えても発生します。

良い問題ですが、それでも問題があります。

上記の5つの製品ラインを中止するという私の決定は、販売データを分析した後で行われました。このウェブサイトで購入する100人の顧客ごとに、上記のアイテムの1つを購入することを選んだのは20人だけです。 20%はかなりの量の収益を表していますが、これらのアイテムを維持するために必要なリソースを正当化するには十分ではありません。

特にジャージは、途方もない資源のブラックホールです。彼らはグラフィカルに重く、ファッション主導です。ジャージはファッションサイクルをたどっており、それをうまく行うには、毎シーズン新しいリリースを生み出せるデザインチームに投資する必要があります。 RedWhiteアパレルよりもはるかに優れている企業は他にもたくさんあります。

RedWhiteアパレルの競争上の優位性は、長距離のビブショーツを製造し、手頃な価格で小売りすることです。これを順調に続けるために、私は焦点を維持し、この会社のコアミッションから逸脱しないようにする必要があります。ビブショーツではない製品ラインを維持すると、現時点では焦点が薄れるため、それらを中止するという私の決定。

次は何ですか?

上記の5つの製品ラインから離れることで、2020年の終わりから2021年の初めに市場に登場するいくつかの新しいプロジェクトに集中できるようになりました。以下は、期待できる製品のリストです。

2020年夏までにリリースされる製品

  • エントリービブ :の超距離機能を必要としない新しいサイクリストのためのより手頃な価格のビブショーツ 現在のビブショーツ。現在のビブショーツと同じEUの工場で製造されています。目標小売価格はUS $ 85です。
  • BIB Women(ステルス) :現在のステルスカラーバージョン BIBの女性。次のようになります BIBステルス.

2020年後半/ 2021年初めにリリースされる製品

  • BIBカーゴ :アドベンチャーやウルトラライディング用の統合ポケットを備えた新しいカーゴビブショーツ。 最初のプロトタイプをこっそり覗く.
  • レディースショーツ :The BIB Womenの非よだれかけバージョン
  • THERMALビブショーツ :The BIBビブショーツ(2020年冬)のサーマルバージョン。
  • THERMAL Bibtight :統合されたパッドを備えた長いサーマルタイト(2020年冬)。

開発初期段階の製品(リリース日なし)

  • リサイクルされたBIB :リサイクル素材を使用したBIBのバージョン。
  • BIBウルトラ :次世代パッドとアップグレードされたファブリックとカットを備えたThe BIBのアップグレードバージョン。 BIBよりもさらにあなたを連れて行くように設計されています。
  • MTBライナー :エンデューロとXCのライダーがバギーの下で着用できるようにポケットを備えたライナービブで、トレイルのパーツを着ている間、ビブショーツの快適さを楽しめます。一体型ポケットにより、ライダーはスペアパーツ、栄養物、3Lの膀胱を持ち運ぶことができます。ヒップバッグ/バックパックを捨てることができます。
  • パッド入りボクサー :あなたはその権利を読みます。パッドが一体化したボクサーパンツ(メッシュ生地製)。通勤用の普段着の下に着用してください。

 

上記のプロジェクトはすべて活発に開発されています。一部は他よりはるかに進んでおり、2020年の夏までに販売される予定です。その他のものはかなり早く、リリース日は現在のところ利用できません。 

この記事、この新しい会社の方針、または上記の製品について意見がある場合は、下のコメントセクションに残してください。

 

41コメント

@ROB MCIVOR : This is true. It’s a faux pas to rock up to your weekly club run in non-team issue jerseys. The rest of the week is usually taken up by whatever new jersey is fashionable. I would love to get in on this party, but as a solo founder, it’s too time consuming given my focus on the bibshorts and other projects for 2020. I did consider building out a graphics team, but this is expensive with very little return on investment right now. Perhaps in future.

@SEAN EASTMAN : Couldn’t agree more. It’s very easy to always keep chasing the new shiny thing and the product expansion in 2017 was exactly that since I wanted RedWhite to go into other pieces of kit. I think it’s much wiser and a better use of capital to focus on bibshorts and doubling down on the padded legwear that truly solves the comfort problem for my customers.

@ERIK LAM : PBP is relatively warm, which makes thermals unnecessary for the most part. However, I do disagree with you on the entry level bibshort. It’s a product that is not intended for experienced cyclists who make up the majority of my current customer base. It’s for the cyclist who’s new to the game and is looking for an upgrade that doesn’t break the bank. The current shorts retail at a price point above US$100, which makes is really expensive for the new cyclist who isn’t accustomed to investing that much. The new cyclist also rarely rides above 100km, which makes the features of The BIB overkill for them. I also recognise the need to double down on the product for matured riders such as yourself, hence the expansion of The BIB product line to The Cargo model and an upgraded model called The Ultra. Very excited about these new items!

@GRANT : Definitely. The current range is actually really tight and each new piece to be introduced has to have a specific use as well. My plan is to move cautiously by stocking intelligently and scaling up with demand.

YUVA, FOUNDER @ REDWHITE APPAREL %B%d、%Y

A great decision.
Stick to your knitting and continue to do the one thing well including having stock available!!
I know the problem of keeping up with increasing demand
I would be cautious about the number of new lines of short I introduced as it could get you back to the current problem of having a lot of $$ tied up in slow moving inventory
Love your bibs, probably the most comfortable I have worn

Grant %B%d、%Y

It’s good decision to terminate the current jersey and bidons production line.
For me as an Asian brevet rider, winter bib is not really essential for us. Even PBP 2019, I finished it with my redWhite bib short and perform so well.

The entry level I think is not that attractive for entry level asian rider since most of the RedWhite customer bought lots of bib short from various brand and finally found the uncompromised quality of Red White. In other words, the entry level bib is a red sea market which required lot’s promotion on it.

The premium bib with pocket I think is great since now only Rapha have such product available.

erik lam %B%d、%Y

Yuva, your bibs are my go to bibs. The level of compression and the chamois are the best I’ve found. The first set of bibs I purchased have lasted me 2 years, and they are still my favorites. I just ordered 2 more sets. I will definitely be ordering the winter bibs as well, when they come out. As a business owner myself, I know all too well that you have to adapt to the market. Wise decision on discontinuing the other lines. Do one thing very well! Good luck, and I’ll be here purchasing your product!

Sean Eastman %B%d、%Y

Seems like a very sensible decision. It’s better to be know for doing one thing extremely well than many things adequately. Most of the people I ride with tend to wear club or event jerseys – and I’ve never explored their base layers or socks!

Looking forward to seeing the expanded bibs range.

Rob McIvor %B%d、%Y

Thanks everyone for leaving so many comments. The feedback is very useful, particularly about the upcoming new projects. It won’t be possible for me to reply to every comment, there are a few that I will :

@ROSS : A skeleton range of jerseys and socks for matching purposes is a good idea, but executing it is impossible since what is popular changes every season. Jerseys are fashion and trend driven and it is a game I am ill equipped to play well. Perhaps this would be possible in future. One possible way forward would be to do limited release designs. It is low priority at the moment given the list of items I am planning to release.

@DAVID RICHARDSON, @BRUCE MCDOUGALL : Long and short versions of the current bibshorts are planned. The long ones will be 2 inches more in the legs. Short ones will be 2 inches shorter (for the stout guys).

@EVERYONE WHO COMMENTED ABOUT ULTRA AND CARGO : Prototypes of Cargo are arriving and will undergo my usual high mileage testing. If the tests go well, production samples will soon follow and then a launch date will be set. Ultra is in the pad development stage and will take some time to roll out.

Yuva, Founder @ RedWhite Apparel %B%d、%Y

Can only echo the other comments, you are known as a bib short company so having a full range sounds smart. However where I disagree is that a lot of people put stock in to having a matching outfit – perhaps I’m wrong but this seems to be a trend that is growing in importance. Is it viable to keep a skeleton range of just one colour of jersey and the same with socks? In only the most popular sizes?

Ross %B%d、%Y

This is great news !!! I have 3 jerseys and 3 bib ….. and looking for thermal bib or long thermal bib tight …. the cargo bib will be my next purchase list !!! As always Red White is my favorite bib and I hope and wish and pray and demand that

Please stitch the chamois a little forward so rider that in race /attack positions can lower their back and rotate their seat bone forward to benefit the chamois!!! Please please and I beg …….most of the thickest part of chamois squeeze to the butt

raymond kwok %B%d、%Y

I really like your bib shorts. Good plan. You have the best and I have tried many many bibs and shorts over the past 50 years of riding( at one time we had leather chamois for padding!) That said I think you can even make a better bib- keep working and good luck! Best! Alan

Alan Trammell %B%d、%Y

Yuva – Have been with you for several years and these are the only Bibs I recommend (with good success!) I think this is a great idea – Reinforce success is the way forwards

Good luck for the next year! Cheers mate!

Ian Slack %B%d、%Y

Yuva,
I’ve been with you from your early days and this will ensure that I can stay with you for the long haul. Wise decision.

al %B%d、%Y

Congrat’s on moving to the next plateau…Look forward to the new products and future purchases…Pleased with my purchases of Bibs, Gloves, Baselayers…Continued Success…

Larry %B%d、%Y

I totally understand your decision. Do one thing and do it well, right? Regarding your comments about fashion driving jerseys, I think you’re right, but many people complain when companies change well-liked products. I know when a product I like is discontinued, I get pretty frustrated. People who like your jerseys would probably be happy that the jerseys don’t change. I’d love to be able to buy a certain pair of Giro bibs they don’t make anymore. As it is, I buy yours instead.

So, I really like the bibs. I notice a lot, if not most, of the reviews focus on the pad. While the pad is impressive, I love the cut and quality of the bib more. To me, it’s everything other than the pad that makes your bibs great. Not that I don’t like the pad, I just mean that it is a small part of my affection for your bibs. So, as far as new products, I’d love to see bibs with a typical pad in them. I’m sure gravel people will like the cargo bib you are making.

I wish you best of luck.

John Putman %B%d、%Y

Honestly I think this idea makes sense Yuva. Your bibs are absolutely special and it’s a great plan to focus on them and not get caught up in the complex but not so special details of the jerseys.

Andrew %B%d、%Y

Look after your company. Love The Bib. Look forward to purchasing the thermal one.

Michael %B%d、%Y

I agree with Dave Richardson, above: your bib shorts are terrific, but on a taller rider, they look like hot pants. I’d welcome an extra-long version.

Bruce McDougall %B%d、%Y

Good decision

You make the best long distance shorts. Keep pushing and develop that advantage. Three quarter and full tights would be great additions.

All the best

Dave

Dave %B%d、%Y

I love your jerseys & the materials they are made from.Love the colour of the sahara. They are my Go To jerseys in summer. I will miss them . Thanks

Steve %B%d、%Y

A tough decision but I think a good one.

Jerseys are a saturated market and as you said, fashion driven. Your bibs however, are outstanding. I have a few, over the years and have introduced friends to them, none of whom are disappointed.

Ultra, put me down for a pair and as I’ve moved back to Oz from SG, I’ll be taking the thermal and long as well.

You make a great product at a competitive price, doubling down should be a good move.

I’ll be pointing all my friends to your new line to support you.

Best of luck !

Jules.

Julian DOYLE %B%d、%Y

I currently own a couple of sets of your bibs. I have long legs and they look tiny on me, I would like to see an extra long leg option become available, even if I had to pay extra on top of the Original cost. Endura do this (4cm extra).

David Richardson %B%d、%Y

Bring on the Bib Ultras – Hopefully I have a few pairs to use in preparation for the Wembo 24hr Champs in Australia later this year…..

Lonnie Toia %B%d、%Y

Love your bibs. Probably the right decision to axe the rest. Time will tell and you can always do a future limited release or preordered jersey if you get a sense there’s a demand. Very keen to see your new products roll out.

Michial Coldwell %B%d、%Y

Really looking forward to the winter bibs and it would be ride not to try the ultras.

Pete %B%d、%Y

Wish I could buy more but your bibs just don’t wear out quick enough no matter how many miles I do!
Will be trying the Ultra’s for sure though!

Rich %B%d、%Y

It’s a good decision. I love the bibshorts – on my fifth pair. They are best I have worn. The jersey was ok and the gloves meh. Do you what you excel at. I’ll ride the bibshorts forever.

John %B%d、%Y

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