RedWhite 2020 HQ

RedWhite Apparel Global Headquartersへの訪問を求めるお客様からのメールがたくさんあります。 RedWhite Apparelには、スタッフが溢れる広大なオフィススペースがあるという共通の印象があるようです。 

このブログ投稿の目的は、記録を正すことです。

 redwhite official HQ

RedWhite Apparelが実行されるテーブル。 

母船へようこそ。

RedWhite Apparel Global Headquartersは、2012年のMacbook Proで、シンガポール政府の公営住宅の700平方フィート(アパート)のダイニングテーブルの上にあります。公営住宅は通常、多くの国で不利に見られています。人口の80%が1つに住んでいるシンガポールではありません。公営住宅は国の象徴です。 それについてはこちらをお読みください。

RedWhiteアパレルは、2014年にラップトップ、ビブショーツの箱、およびこれらのフラットの1つに予備のベッドルームから始まりました。会社はゆっくりと成長し、最終的に在庫のためのスペースを使い果たしました。 2017年、本社は300平方フィートのオフィスに移転しました。私たちはすぐにそれを超えて、2019年に再び700平方フィートの倉庫/オフィスに移動しました。 2014年から2019年にかけて、すべての注文を自分で梱包して出荷しました。

ビジネスの成長に伴い、すべての注文の梱包と配送に時間がかかるようになりました。カスタマーサービス、製品開発、および ヘルプデスクのサイジング。明らかに何かを変更する必要がありました。

2019年後半に、すべての在庫を 小さなフルフィルメント倉庫。このWebサイトで行われた注文は、フルフィルメント倉庫に自動的にルーティングされます。倉庫のチームはすべての注文を確認し、正しく梱包して、追跡番号を付けてお客様に発送します。

もうオフィススペースは必要なくなったので、自分のアパートに業務を移すことにしました。私は時々混乱を許容する妻がいて幸運です(布地のサンプル、プロトタイプ、生産準備の整った製品は、多くの場合どこにでもあります)平日午前7時から午後6時までの間、ダイニングテーブルを指揮することができます。

RedWhiteグローバル本社(および私の家)からの画像を表示するには、以下に進んでください。

moka pot at home

私は毎日のジョーのカップにコンロのモカポットを使用しています。それは使いやすく、きれいで、良い強いカップを作り、安価です。真岡ポットは通常嫌われますが、正しい方法でそれから本当に良いコーヒーを得ることができます。私は見ることを強くお勧めします この動画 それをうまく使う方法について。

 

samsung waching machine for bibshorts

すべての新製品は、このサムスンの洗濯機で固く洗浄され、数え切れないほど洗濯されています。私は通常、生地が乱用に耐えられるかどうかを確認するために、高温および低温の洗浄サイクルを実行します。 絶対に ちなみにホットライクラ!

 

ridley noah SL

私の家には、生地のサンプルと自転車がたくさんある小さな店があります。私は2018 Ridley Noah SLといくつかの折りたたみ自転車を所有しています。私は、少ないほど良いと信じており、N + 1の考えに同意しないでください。しかし、それは私だけです。

 

pull up bar

完全な運動選手は強いはずです。上半身の強度を上げるためにプルアップバーを取り付けました。バイクのエアロポジションを長く維持するのに役立ちました。

 

weights rack

妻は私たちの予備の部屋にミニジムを建てました。ミラーウォール、衝撃吸収マット、ダムベルラックを完備。私はここで週に2回コアトレーニングを行います。私はミニマリストの筋力トレーニングルーチンに従います。 詳細はこちら。

 

この舞台裏の投稿をお楽しみいただけましたでしょうか。もしそうなら、コメントを残して、RedWhiteアパレルと私についてもっと知りたいことを教えてください。私はすべてのコメントを読み、それぞれに返信するために最善を尽くします。

ユバ , RedWhite Apparel創設者

 

22コメント

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@JIM PALISTRANT : I am lucky to live in Singapore where it’s always warm. I ride outdoors most of the time. My apartment is also too small for a bike trainer setup.

@TYLER PHELPS : Love to know more about your business Tyler. I’ve sent you an email :)

@ALVIN P. JACKSON : Bibshorts are totally life changing. I do struggle to convince people who have ridden in shorts all their lives, but the few who get convinced never look back at shorts again.

@DAVID : Really happy the shorts work for you. I don’t have any particular advice on starting a business since it is nuanced. The only advice I can give you is to de-risk the process by starting small and expanding after you figure out if a market exists or not. It’s quite a ride and if you can stomach the ups and downs, it is a rewarding experience. Do note that your income will take a big hit in the short run. It took me 3 years to start earning what I was earning as an engineer at Dyson (my last employer before striking out on my own).

YUVA, FOUNDER OF REDWHITE APPAREL %B%d、%Y

No bike on a trainer? :-) That is where I find your bib shorts really shine as over the winter I do 4-5 hour rides on the trainer in my garage. I find riding the trainer that long is harder on the body and appreciate the RedWhite comfort. I am hoping to complete a vEveresting when the weather gets colder (too hot and humid now) in a pair of the RedWhite.

Jim Palistrant %B%d、%Y

I appreciate the insight. I chose your products, because of how you run your business. My wife and I also run our business from our house. We have 3,500 customers in Flordia. This allows you and I to have a high quality product at ultra competitive prices. Cheers!

Tyler Phelps %B%d、%Y

I value your opinion and insight when it applies to all things bib. I never wore a bib, and could not imagine wearing them, until I stumbled on your article on Facebook. Now I wear bibs only, and only your bibs year round. I don’t even consider wearing my long distance assos anymore. You guys are absolutely the best and cost 1/4 of the high end cycling gear. Keep up the great work.

Alvin P. Jackson %B%d、%Y

Thanks for you blog post Yuva. It was good to read about your business and see where you operate. I admire your efficient process and how you’ve built it from the ground up. I own a pair of your Red White endurance bib shorts and they are my favourites and your sizing was spot on. Any suggestions for starting your own business? Thanks, David.

David %B%d、%Y

Thanks for sharing the company info!

Chris Hereford %B%d、%Y

The very lean business structure works, I sent a question to Yuva and receive a reply as soon as business opens (on his time zone). This is a great business, with great products and service. I ride 250-300 miles/week so shorts are important. These shorts are by far the best I have ever tried and at a great price. Thanks

Mike Tracy %B%d、%Y

Very fine set up! No need for more! I love the coffee apparatus. My Mocha pot comes touring with me on the bike, my morning coffee is the French Press, other espresso during the day is delivered by a La Pavoni lever machine! :)

Mark Thomson %B%d、%Y

That’s a great insight into your HQ operations Yuva. It shows what can be achieved. Still the best endurance bib shorts that I use for both MTB and road. Personalised customer support second to none. Keep up the great work!

Keith Louie %B%d、%Y

Looks like I need to drop in at the ‘HQ’ next time I am back in Singapore! :-)
Great read and always good to learn more about SG’s homegrown brands – I really should put in that order for a bibshorts yeah?

Kevin %B%d、%Y

@DAN LAPE : Couldn’t agree more. I had a small espresso machine and it’s really finicky to pull a shot in the mornings. I also have a french press I rarely use now because it’s tough to clean out. The Italian percolator has a nice puck that’s easy to knock out and leave almost no mess.

@DEAN J. PUCCINI : There’s a customer story blog on this website. I’d love to write about your 24 hour ride on that. Could you shoot me the story once you’ve done the ride? If possible, do include images as well?

@JOHN CLEMENTS : It’s actually possible to build a team that can deliver this level of service at scale. I’m working my way there slowly and it’s always on my mind. Running a company solo is possible for only so long. Regarding socks, I hear you. I actually have some on the website that’s being well received. I’m also working on some new designs.

@STEVE WILLIAMS : Thank you so much for getting yourself and your wife onto my bibshorts. I totally understand the need for N+1 when the weather turns in the norther hemisphere. I actually am working on a pair of thermal bibshorts and thermal long tights for release in Winter 2020/2021.

@RAMON VAN DEN ENDE : Thanks! I’m really happy my sizing recommendation was spot on. Actually, could you help me out by leaving a review on the website? Just head to any of the bibshort products pages, scroll down, and you’ll see a review box.

@ADRIAN WILLIAMS : Bibshorts actually are expensive and it’s because there are 3 different fabrics being used and a pad that has to be stitched in. This makes it far more expensive than a pair of yoga pants that uses 1-2 fabrics (maybe 3 at most). I also think cycling lacks scale. Not enough people can afford to ride expensive bikes and this lack of customer scale causes manufacturers to place a premium on fabrics and manufacturing in order to make a decent living. As cycling becomes more popular and more people buy clothing, you can expect prices to drop. RedWhite’s pricing is relatively affordable because I purchase in bulk and keep my range tight and focused. This allows me to drive pricing down that won’t be possible if I had a large range of designs.

@PATRICK : Glad I got that confusion sorted out. I think it doesn’t matter where a brand is based as long as the product and service is top notch. Do you have any photos from the Tour de Palm Springs 50 mile?

@PATRICK BENOIST : Really happy to become your local source! The internet is a magical thing and we’re really lucky to be living in a time where you can purchase anything from anyone, located anywhere.

Yuva, Co-founder of RedWhite Apparel %B%d、%Y

Love the simplicity, particularly when it comes to making coffee. I recently started using a small, Italian stove top percolator and really enjoy the strong espresso it makes. Won’t suit everyone, but suits me! Cheers.”

Dan Lape %B%d、%Y

Cool Stuff! I really enjoyed the glimpse into the YUVA world! I will post many rides this season as I plan on an epic riding season with my couple of pairs of your Bibs! I keep telling you, the best ever! I am working my way to a 24 hour ride! With your Bib! I will document this and share with you! Thank you!

Dean J. Puccini %B%d、%Y

I thought so. How else would you be able to respond to emails and enquiries so quickly if you weren’t totally on the job yourself. Or if you relied on others to do it. Here’s a request. Good biking socks are notoriously hard to buy. Most of the stuff out there is highly branded and getting large sizes is also hard. A simple coloured sock with r/w logo eould be great…cheers…john.

John clements %B%d、%Y

Hi Yuva
Great insight in to the company, having bought my first RedWhite bibs from you in mid 2017 then when you make it big (apple started small) I can say I was an early part of your fame 😉 now I have a couple of pairs and my wife has also, they are the “go-to” bibs for a long distance ride….. if there’s any issue then it’s that you don’t have a winter specific pair as here in the U.K. we aren’t blessed with the great weather you have for most of the year in Singapore 😁
Also the N+1 thing is essential here, I run a Cannondale synapse for the winter, a Merckx Mourenx and a Giant Propel for the summer (and a Giant TCX for playing in the mud)….
Keep up the great product….

Steve Williams %B%d、%Y

Hi Yuva,
I was fully aware of the size of your company. This story gives more insight and i like the fact you wrote down this story to share. I’ve purchased the stealth bibshort a while ago and never left feedback. But i can tell you the sizing help was spot on and i love the short for all rides (long or short). Keep up the good work ;-)
Best regards,
Ramon, the netherlands

Ramon van den Ende %B%d、%Y

I appreciate this- it’s actually the first one I have read from your company but glad I did. I’m often puzzled as to why we pay the prices we pay for cycling material but as I have followed your progression I love the way your company moves. It’s not about selling over priced bibs, it’s about selling a product that cyclist can purchase, over and over if you ride 4/5 days a week and not completely empty the bank. I have purchased several high end bibs and some entry level and true there is some comfort however at the expense of 200+ per bibshorts it outrageous. Needless to say I have not purchased your bibs yet, but I do have 3 jerseys and I love them. I guess my biggest concern is bibshorts sizing in the event the are too loose, or too tight and the return process- however I am willing to take a chance on them as the community feedback has been very positive. thanks for the posting the pics, cool to see how folks live abroad and To see a company that truly just wants to bring a quality product to the market. Thank you.

Adrian Williams %B%d、%Y

Well, I guess I have never needed customer service because I have never had a problem with your bibs. By far the best I’ve ever worn. I did think you were out of the U.K., so I stand corrected. Thanks for a great product. Knowing that you are a very small company and that you handle all orders makes me that much more a loyal customer. Just last weekend we rode the Tour de Palm Springs 50 mile. My butt made it through without hurting. Happy Trails.

Patrick %B%d、%Y

Thank you for sharing this behind the scenes look Yuva. One of the main reasons I made the leap and purchased an important product for my loved hobby, from an unknown company over 9,500 miles away was the story. A passionate, fellow cyclist bringing a focused product to market. I support buying local and independent. RedWhite Apparel is definitely independent. And since the internet has made the whole world more accessible I’m going to go ahead and claim RedWhite my local bib short source. I’m spreading the word in St. Louis, MO USA.

Patrick Benoist %B%d、%Y

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