Yuva founder of RedWhite Apparel

Hello! My name is Yuva Viswanathan. I live in Singapore and I run RedWhite Apparel. I designed the long-distance bibshorts we're best known for. I also manage customer service, supply chain, marketing, product development and everything else that keeps RedWhite Apparel running 24/7, 365 days a year.

I use a lot of technology to help service over 4000 customers worldwide every year. It never ceases to amaze me how much technology has evolved to enable a company like RedWhite to exist. If you go back just 10 years ago, a lot of the tools I use to run this company did not exist.

RedWhite Apparel started in 2014 when I was 26 years old. I am a mechanical engineer and worked at Dyson before leaving to start this company after getting fed up with bibshorts that just didn't keep me comfortable on long rides. It's been a wild ride and I am incredibly thankful to the thousands of customers who continue to support me and my work.

I run RedWhite Apparel out of a private office & design studio located in my Singapore home. I work closely with a 3rd party warehouse to store and ship RedWhite Apparel's products to customers worldwide. When you make a purchase at this website, your order is automatically sent to the warehouse. Staff at the warehouse will pack your order and have it mailed out using your chosen delivery service. In the past, I did all packing and shipping myself before needing to employ a warehouse to keep up with orders.

When i'm not busy with the business, I ride my bike (a 2018 Ridley Noah SL), read widely, enjoy a few weekly pints (strictly Guinness or a good quality IPA), cook, and enjoy quiet evenings at home.

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