Yuva founder of RedWhite Apparel

Hello! My name is Yuva Viswanathan. I live in Singapore and I run RedWhite Apparel. I designed the long-distance bibshorts we're best known for. I also manage customer service, supply chain, marketing, product development and everything else that keeps RedWhite Apparel running 24/7, 365 days a year.

I use a lot of technology to help service over 4000 customers worldwide every year. It never ceases to amaze me how much technology has evolved to enable a company like RedWhite to exist. If you go back just 10 years ago, a lot of the tools I use to run this company did not exist.

RedWhite Apparel started in 2014 when I was just 26 years old. I am a mechanical engineer and worked at Dyson before leaving to start this company after getting fed up with bibshorts that just didn't keep me comfortable on long rides. It's been a wild ride and I am incredibly thankful to the thousands of customers who continue to support me and my work.

When i'm not busy with the business, I ride my bike (a 2018 Ridley Noah SL), read widely, enjoy a few weekly pints (strictly Guinness or a good quality IPA), cook, and enjoy quiet evenings indoors on my sofa watching TV with the wife.

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