The TGIF Newsletter by RedWhite Apparel

Every Friday, I send an email to anyone who gave their email address to RedWhite Apparel. This email is called The TGIF Newsletter.
This newsletter is unlike anything you'd have received from any company in the cycling industry.
Most companies take your email and only try to sell you stuff. The TGIF Newsletter is different. The primary purpose of it is to entertain you, inform you, debate you, offer you a new perspective on topics and (occasionally) soft-sell you stuff.
By signing up to it, unfortunately, you will not receive a discount code. This is in-line with RedWhite's pricing policy. What you will receive, is an interesting email on Fridays that hopefully brings you joy and entertainment.
You will occasionally receive emails about inventory restocks and new product launches. This will be minimal (about once every 2 months or so). You will not receive annoying emails every other day asking you to purchase something. I hate those sort of emails and i'm sure you do as well.
Here are a few examples of the emails you will receive from Yuva, the Founder. Take a moment to read them and if you like them, subscribe at the form below.
- Consumer Surplus (TGIF Newsletter on 16th January 2026)
- DT Swiss Finally gets Carbon Spokes (TGIF Newsletter on 19th December 2025)
- Insta360 and Technology (TGIF Newsletter on 10th October 2025)
- Rotor Uno needs a better GTM Strategy (TGIF Newsletter on 26th September 2025)
- 10 Years of Running RedWhite (TGIF Newsletter on 13th June 2025)
Subscribe to The TGIF Newsletter
